Urdu Weekly | Urdu News |Online Weekly Urdu Newspaper

Category: International

  • Announcing the Winners of Khalifa International Award for Date Palm and Agricultural Innovation,in its 16th session, 2024.

    Announcing the Winners of Khalifa International Award for Date Palm and Agricultural Innovation,in its 16th session, 2024.

    Announcing the Winners of

    Khalifa International Award for Date Palm and Agricultural Innovation,in its Sixteenth session, 2024.

    The Award is a hub for international partnerships to develop the date palm cultivation and(

    H.E. Sheikh Nahayan Mabarak Al Nahayan)

    AbuDhabi(News Desk):H.E. Sheikh Nahayan Mabarak Al Nahayan, Minister of Tolerance and Coexistence, Chairman of the Board of Trustees of Khalifa International Award for Date Palm and Agricultural Innovation, expressed his appreciation for the generouspatronage and the continuous support the Award gained from H.H. Sheikh Mansour bin Zayed Al Nahyan, UAE Vice President and Deputy Prime Minister, Chairman of the Presidential Court, for its contribution to the development of the date palm cultivation and production sector at the national, regional and international levels.

    This is in addition to strengthening the UAE’s leading position, through cooperation with date-producing countries and concerned regional and international organizations, where His Excellency expressed his confidence in the efforts of the Award’s General Secretariat,which played an important role in building international partnerships to develop thissector.
    Dr. Abdelouahhab Zaid, Secretary General of Khalifa International Award for Date Palm and Agricultural Innovation, during his speech at the press conference held on Monday,29 th of January, 2024, at the Emirates Palace hotel, Abu Dhabi, in the presence of Dr.Helal Humaid Saed Al Kaabi, Member of the Award’s Board of Trustees, Secretary General of the Abu Dhabi Council for quality and conformity, announced the winners names of Khalifa International Award for Date Palm and Agricultural Innovation, in its Sixteenth session, 2024.
    International Award winners
    The Award’s Secretary General then added that based on the Scientific Committee’s report, the names of the winners of Khalifa International Award for Date Palm and Agricultural Innovation, in its Sixteenth session, 2024, have been determined in accordance with the international standards and mechanisms used in granting the Award, and which then were approved by H.E. Sheikh Nahayan Mabarak Al Nahayan,
    Minister of Tolerance and Coexistence, Chairman of the Award’s Board of Trustees,
    where the results were as follows:
    Distinguished Innovative Studies and Modern Technology Category (Equally wonby):
     By: Dr. Khaled Masmoudi – College of Agriculture and Veterinary Medicine –
    UAEU / UAE
    Enzyme stabilization and thermotolerance function of the intrinsically disordered
    LEA2 proteins from date palm.
    And

     By: Dr. Ezzeldin Gadallah Hussein Ahmed – Agricultural Research Centre,
    Ministry of Agriculture and Land Reclamation / Egypt
    Phoenix dactylifera in vitro culture and transformation of Thio-60 antifungal gene
    via chitosan nanoparticle.
    Pioneering Development and Productive Projects Category (Equally won by):
     By: Dr. Lim Swee Hua Erin – HCT – Abu Dhabi / UAE
    Sustainable Seeds: A Tale of Two Innovations
    And
     AFRICA ORGANICS / Morocco
    World’s largest organic date palm plantation (1200 ha) of farmland
    Pioneering and Sophisticated Innovations Serving the Agricultural Sector
    Category (Equally won by):
     By: Dr. Yarub Kahtan Abdul Rahman Al Doruri – University of Sharjah / UAE
    Production of powder-activated carbon from natural resources
    And
     By: VALORIZEN LLC, Research and Innovation Center / Egypt
    Scalable, Market Driven and Climate Positive Solutions of Date Palm Waste
    Influential Figure in the Field of Date Palm and Agricultural Innovation Category(Equally won by):
     Dr. Ramzy Abdelrahim Dessoky Aboaiana / KSA
    And
     Prof. Ibraheem Jaddoa Olelwi Al Juboori, PhD / Iraq

    A qualitative leap and big steps
    The Award’s Secretary General then added that the Award has made great achievements since its inception, as it has achieved a leading position, where it is the first award of its kind in the world, thanks to the generous patronage and continuous support of H.H. Sheikh Mansour bin Zayed Al Nahyan, UAE Vice President and Deputy Prime Minister, Chairman of the Presidential Court, and close follow-up of H.E. Sheikh Nahayan Mabarak Al Nahayan, Minister of Tolerance and Coexistence, Chairman of the
    Award’s Board of Trustees. Pointing out that the Award’s Sixteenth session did gain the
    participation of 74 researchers, representing 18 countries.
    Award’s International statistics
    From his side, Dr. Helal Humaid Saed Al Kaabi, member of the Award’s Board of Trustees, indicated that the Award’s Sixteenth session was distinguished by a set of keybpoints, as follows:
    1. The number of applicants reached 74 candidates, representing 18 countries frombacross the world.
    2. The number of Emirati applicants to the International Award reached 11 candidates, i.e.15 %, where the highest participation rate was to the “Agricultural Innovation” category.

    3. The number of applicants to the International Award from the Arab countries, reachedb 67 candidates, i.e. 90.5%, where the highest participation rate was to the “Distinguished
    studies and modern technology” category.
    4. The number of applicants to the International Award from the rest of the world reached
    7 candidates, i.e. 9.5%, where the highest participation rate was to the “Development projects” category, and the “Agricultural Innovation” category.
    In general, the “Distinguished Studies and Modern Technology” category, recorded as usual the highest participation rate among the Award’s categories, over the past sessions, as the percentage of participants in this category reached 38%, while the “Agricultural Innovation” category recorded 29.7% participations, the “Development Projects” category recorded 13.5%, the “Distinguished Personality” category 12.1%, and
    the “Distinguished Producers” category recorded 6.7% of the participations.

  • Nirvana Tours and Logistics Embarks on a Green Journey with MMEC Mannesmann’s Hydrogen-Fueled Cars

    Nirvana Tours and Logistics Embarks on a Green Journey with MMEC Mannesmann’s Hydrogen-Fueled Cars

    A significant move on the back of COP28

    Nirvana Tours and Logistics Embarks on a Green Journey with MMEC Mannesmann’s Hydrogen-Fueled Cars

    Abu Dhabi, Nirvana Tours and Logistics (NTL), a subsidiary of Nirvana Holding and a pioneer in tourism and logistics services in the UAE, is set to revolutionize its fleet with the trial addition of six cutting edge hydrogen fueled cars from MMEC Mannesmann, a leading Emirati company specializing in the energy sector specially renewables, oil & gas and mining. This strategic move marks a significant test step towards integrating sustainable technologies into NTL’s operational framework.

    This move aligns seamlessly with the UAE’s wise leadership directives and the national agenda for sustainability. It also reflects the UAE’s commitment to achieving a Net Zero economy by 2050, a strategy reiterated at the recent COP28 summit.

    Omar Al Ali, CEO of Nirvana Tours and Logistics, commented on the significance of the partnership saying: “We are thrilled to collaborate with MMEC Mannesmann in testing the potential of hydrogen fueled cars. This initiative underscores our commitment to staying at the forefront of the industry by adopting innovative solutions that align with global sustainability goals.”

    “We believe in leading by example, contributing to the UAE’s vision of a greener, cleaner future for our planet. Therefore, our dedication to innovation has always set us apart. Exploring hydrogen fueled vehicles is part of our bid to contribute to sustainability in the UAE and beyond,” Al Ali added.

    Eng. Anas Aljuaidi, CEO of MMEC Mannesmann, said: “This collaboration agreement marks a pivotal step underscoring the significance of collaborations between local entities in realizing our nation’s vision for a greener future. This partnership is a testament to our collective commitment to decarbonization, emphasizing that together, we can forge a path towards environmental stewardship and a brighter, sustainable future for generations to come.”

    “The global challenge arises from fueling vehicles with diesel and petrol, resulting in environmental repercussions due to carbon emissions. The utilization of hydrogen presents a solution by significantly reducing carbon emissions.”Aljuaidi added.

    Currently, transportation accounts for approximately 20% of the total global carbon output and world nations and organizations seek to minimize the risks of these emissions. With this in mind, NTL paves the way for eco-friendly transportation solutions and remains steadfast in its commitment to sustainability, embracing technologies that echo the broader national and global aspirations for a cleaner and more sustainable future.

  • SANID volunteers visit Singapore for knowledge exchange and specialized training

    SANID volunteers visit Singapore for knowledge exchange and specialized training

    SANID volunteers visit Singapore for knowledge exchange and specialized training

    The trip organized in collaboration with Singapore Civil Defence Force and offered the opportunity for volunteers to gain best in class knowledge and enhance their capabilities

    AbuDhabi(News Desk): SANID, the robust emergency response volunteer programme of the UAE, engaged in an important visit to Singapore in collaboration with Singapore Civil Defence Force (SCDF). The purpose of the trip was to enrich the skills of SANID volunteers and gain best in class knowledge to enhance capabilities and better serve the UAE community.This initiative proved an excellent way of incentivizing and motivating SANID’s dedicated volunteers, while also building strong connections with key players in emergency response globally.

    The trip fell under the SANID International Knowledge Exchange Programme and was run in collaboration with SCDF – a government agency relying significantly on volunteers to provide emergency response services, boasting over 6,000 active volunteers who offer firefighting, rescue, ambulance services, and community education.

    Commenting on the significance of the trip, Mohammed Al Hosani, Director of Programmes at Emirates Foundation, said: “I would like to sincerely thank SCDF for their role in making this trip a success. It has been hugely rewarding to see our dedicated team of emergency response volunteers embark on this transformative mission to Singapore. In an ever-changing global landscape, the importance of exchanging knowledge and staying updated on the latest emergency response practices cannot be overstated.”

    “Our partnership with Singapore exemplifies our commitment to international collaboration in the pursuit of safety and resilience. As a country, it is essential we not only strengthen our own capabilities but also contribute to the broader cause of global safety. This journey underscores the UAE’s vision for a safer and more resilient world, where communities are well-prepared for any challenge,” Al Hosani added. This eight-day visit included workshops and specialized training about planning/building emergency preparedness in the community including drills and exercises, networking and data exchange, as well as several site visits to important SCDF facilities. SANID volunteers also witnessed the Community Resilience Day that aims to raise public awareness about emergency preparedness in Singapore.( ENDS)

     

  • Nashwa Al Ruwaini: The Most Influential Woman in the Middle East

    Nashwa Al Ruwaini: The Most Influential Woman in the Middle East

    During the Annual Women Leaders Summit 2023

    Nashwa Al Ruwaini: The Most Influential Woman in the Middle East

    AbuDhabi(News Desk)::Dr. Nashwa Al Ruwaini, the CEO of Pyramedia Consulting and Media Production Group, was honored on the sidelines of the second Annual Middle East Women Leaders’ Summit & Awards 2023. This recognition comes in appreciation and gratitude for the efforts exerted by female leaders in the community and their prominent role in sustainable development.
    Nashwa Al Ruwaini, a business pioneer, boasts an impressive record of successes in on-the-ground work to support, empower, and integrate women into society. She was the first Emirati to receive the Mother Teresa; award in acknowledgment of her charitable work and efforts to improve the living conditions of women and children.
    On the occasion of her honoring, Dr. Nashwa Al Ruwaini stated, There are no limits to what a woman in the UAE can achieve. In our country, all necessary means and capabilities are available to support women in the nations rise and to shape the future.
    During her speech, she emphasized,This recognition is not just an appreciation for me personally, but is considered an appreciation for every Arab woman who succeeded in realizing her dreams and contributing to the progress and prosperity of the region. The Arab woman is strong and inspiring,capable of making change and influencing her surroundings.

    Palestinian Women

    Al Ruwaini dedicated the award and honor to Palestinian women,
    emphasizing their resilience and determination in the face of daily
    challenges.;The Palestinian woman, despite the complex circumstances,
    continues to work daily to build a better future for her children and her family. Her strength and determination serve as an inspiration to us all,reminding us of the importance of perseverance and progress even under the toughest conditions," she said. Al Ruwaini continued, History bears
    witness that the Palestinian woman has always been a bridge of life and hope in facing the tough challenges. She educates generations, preserves her heritage and culture, and contributes to preserving her people& identity. If we ever seek a paragon of resilience and challenge, undoubtedly, it is the Palestinian woman who represents the struggle of every woman on this earth. Today, I hope this award symbolizes solidarity and support for Palestinian women.
    Al Ruwaini concluded her speech by saying, The success stories of Arab women are marked by depth and challenge. Each of them has a unique story where they overcame difficulties. Throughout history, Arab women have demonstrated their strength and independence in the face of various challenges, whether they be social, economic, or even political.

    These stories not only inspire women in the region but also inspire
    women worldwide. The successes achieved by Arab women showcase how determination can break barriers, surpass boundaries, and serve as an inspiration for future generations to follow in her footsteps and build on her legacy.

    Women Leaders

    The second Annual Middle East Women Leaders’ Summit Awards stands as a prominent platform highlighting the achievements of female leaders both within and outside the region. This summit aims to bring together distinguished leaders, enhancing knowledge and deepening constructive relationships, in an ambitious step towards achieving gender balance and promoting diversity in leadership positions.
    Participating in the summit is HH Sheikha Jawaher bint Khalifa Al
    Khalifa, founder and chairman of "Green Aventurine Holding company.
    During the celebration, prominent female leaders who changed the rules and set new standards for leadership were honored, highlighting the achievements of women who worked diligently and innovatively to pen exceptional success stories.This summit and its associated awards were established to enhance deep dialogues and expand communication opportunities, enabling pioneering women leaders and key decision-makers to exchange expertise and knowledge in the Middle East region.

  • Dandelion unveils an exclusive new meeting ground for UAE’s opinion leaders

    Dandelion unveils an exclusive new meeting ground for UAE’s opinion leaders

    Dandelion unveils an exclusive new meeting ground for UAE’s opinion leaders

    Dubai(Press Release):: Dandelion International Diplomatic Business Club is making its presence felt in
    Dubai by opening its UAE chapter in the city. The grand opening will take place in an invitees-only event to be held at Belcanto Restaurant at Dubai Opera on September 21, 2023.
    A closed gathering for about 120 selected invitees, the opening ceremony is expected to be attended by a number of high-profile guests including consuls, ambassadors, politicians, investors, entrepreneurs, and innovation leaders from different countries. The countries of origin of this elite group of guests ranges
    from the UAE, Oman, Qatar, Lebanon, Saudi Arabia, Syria, Morocco, and Egypt to Singapore, India, Nigeria, Cameroon and many more.
    Dandelion is a highly selective platform that seeks to spark innovation and promote greater cooperation in the global business community. Dandelion members are either invited by the Club’s management or recommended by existing members, and enjoy a host of exclusive services geared towards international business development, starting from business and investment consulting to legal and accounting services, banking and cryptocurrency services to a startup incubator and even an insurance fund to cover business risks.
    In the words of Dr. Dmitry Zaytsev, the Founder and the moving spirit of the Club, “Dandelion is all about big ideas. It is a carefully designed, no-nonsense meeting ground for the best minds in business.”
    Dandelion Co-founder and reputed author Sergey Dvoryanov added, “There’s a reason we call ourselves Dandelion: we want to birth ideas that will spread all over and transform the world.”
    The Club expects to cover 50 countries in the near term, and its future initiatives include a Spiritual Platform for opinion leaders, a global automotive rally and an investment platform.

    – Ends –

     

  • 2New Books of the most beautiful poems& pictures in love with the palm tree.

    2New Books of the most beautiful poems& pictures in love with the palm tree.

    “The most beautiful poems”,
    and “The most beautiful pictures
    in love of date palm trees” books.

    AbuDhabi(News Desk)::Khalifa International Award for Date Palm and Agricultural Innovation General Secretariat,issued two new books, the first entitled “The 50 most beautiful poems in love of date palm trees”, out of 1,558 participating poems, and the second book entitled ”The most beautiful 90 photographs of the blessed tree” out of 3,426 pictures, where these publications come within the Award’s framework of its social responsibility, by enhancing the participation of various segments of the society from poets, intellectuals and artists (photographers) in love with the date palm tree, through the beautiful words written by young poets from across the Arab countries, in addition to great pictures taken by the most skilled photographers from across the world.
    Dr. Abdelouahhab Zaid, Secretary General of Khalifa International Award for Date Palm and Agricultural Innovation, did confirm on this occasion, that the poems included in the book are the winning and distinguished poems in the "Date Palm International Poetry" competition, launched by the Award in 2017, which aims to employ Nabati poetry and formal Arabic poetry as an important mean of developing public awareness on the importance of the date palm tree in terms of heritage, agriculture, food and economy. Promoting the culture of date palm to revive one of the purposes of poetry (description of the date palm tree), providing the Arab library and the poetry arena with a distinctive quality of poems in love of date palm tree, by encouraging poets to create and write quality poems, while providing everyone with the opportunity to compete in a transparent manner by highlighting the experiences of the winning poets.An electronic copy of the poetry book can be obtained through the following link:
    https://www.ekiaai.com/url?book=891347
    Dr. Zaid then added that the photographs participating in the photography book are the winning and distinguished photos participating in the “Date Palm International Poetry" competition, which was launched by the Award in 2010, in cooperation with the International Federation of Photographic Arts and the Union of Arab Photographers, which aims to enhance the human relationship with the date palm tree, by employing the art of photography as a mean to developpublic awareness on the importance of the date palm tree. Creating a space for the exchange of experiences between photographers from across the world, while highlighting the touristic, environmental and heritage elements of the date palm tree, through photography. As well as,encourage the human connection with the earth and the environment, and this competition came to confirm the role of the photographer's lens in enriching the memory of the homeland, reviving its national heritage and supporting ustainable development programs.
    A picture is considered an artistic treasure and a cultural heritage that contributes to the development of human taste in a way that enhances the intimate relationship that binds man to the date palm tree throughout history. An electronic copy of the photography book can also be obtained can also be obtained
    through the following link: https://www.ekiaai.com/url?book=922833

  • LuLu Hypermarket Launches ‘Indonesia Festival’

    LuLu Hypermarket Launches ‘Indonesia Festival’

    LuLu Hypermarket Launches ‘Indonesia Festival’

    Abu Dhabi (Press Release)– LuLu Hypermarket, the leading retail chain in the Middle East, has announced the launch of the Indonesia Festival at Mushrif Mall, Abu Dhabi. The festival was inaugurated by H.E. Husin Bagis, Ambassador of The Republic of Indonesia, at LuLu Hypermarket, Mushrif Mall, Abu Dhabi, in the presence of Saifee Rupawala, Chief Executive Officer of LuLu Group, and Saleem VI, Chief Operating Officer of LuLu Group.

    The week-long promotion which began on September 7 and will continue until September 13, 2023, at LuLu Hypermarket in Mushrif Mall, offers shoppers a wide variety of Indonesian products. This includes fresh vegetables and fruits, an impressive array of Indonesian food items such as classic instant noodles, pineapples, spices, and popular snacks like chocolates, wafers, candies, coffee, packaged sports drinks and the renowned Nabisco biscuits.The festival also offers non-food items, including plastic household goods and high-quality office copy paper from Indonesia. Shoppers can explore a selection of Indonesian-made cosmetics and beauty care products to enhance their shopping experience.

    H.E. Husin Bagis, Ambassador of The Republic of Indonesia, expressed, “The Indonesian Festival held in Lulu Hypermarket Mushrif is an effort, a part of our gastro-diplomacy, cultural diplomacy, and economic diplomacy, to promote Indonesian products to people living in the United Arab Emirates including Emiratis and expatriates. Not only raw food is shown, but also cooked food special from Indonesia, usually known as Nusantara Food. Besides, in this opening session this morning, we also want to show that Indonesia has a beautiful culture through Indonesian traditional dance. Further, I would like to invite all UAE residents to come to Lulu Hypermarket Mushrif, to find all Indonesian products and taste Indonesian food.”During the launch ceremony, LuLu Group Chief Executive Officer, Saifee Rupawala, said, “We are pleased to introduce shoppers to Indonesian food and non-food products. Currently, we operate six hypermarkets in Indonesia, as well as a major sourcing office. Our commitment to providing our shoppers with affordable shopping remains steadfast at LuLu Hypermarkets, and we are deeply grateful for the trust Indonesia has placed in us.”

    LuLu is well-known for hosting annual Country Festivals that showcases international cuisines and allows shoppers to experience different cultures through food.

     

  • Untitled post 1451

    Under the patronage of H.E. Sheikh Nahayan Mabarak Al Nahayan, and organized by Khalifa International Award for Date Palm and Agricultural Innovation,

     Nominations are now open for “Date Palm International Photography” competition in its 15th session, 2024, and “Date Palm International Poetry” competition in its 8th session, 2024.

     Nomination for both competitions is open until 31st of December, 2023.

    AbuDhabi(Press Release)::Under the patronage of H.E. Sheikh Nahayan Mabarak Al Nahayan, Minister of Tolerance and Coexistence, Chairman of Khalifa International Award for Date Palm and Agricultural Innovation Board of Trustees, the Award’s General Secretariat announced opening candidature for the “Date Palm International Photography” competition in its Fifteenth session, 2024. Professional photographers, and photography lovers from all over the world are invited to participate in this international competition, which is held in appreciation of the date palm tree and to enhance the role of photographers in enriching a places’ memory and reviving its environmental heritage. The Award’s General Secretariat also announced opening candidature for the “Date Palm International Poetry” competition in its 8th session, 2024. Where poets from all Arab countries are invited to participate in this international competition, in appreciation of the date palm tree, and accepting Arabic poetry in both dialects (Nabati and El Fasih). As it is an important mean that embraces developing the public’s awareness on the importance of the date palm tree in terms of heritage, agriculture, food and economy, and in strengthening the role of poetry in enriching a place’s memory and reviving its agricultural heritage.

     This came in a press statement made by Dr. Abdelwahab Zaid, Khalifa International Award for Date Palm and Agricultural Innovation Secretary General, and highlighting the great success achieved in the past sessions, as this is reflected in the significant increase in the number of participants from around the world and the quality of the participations received.

    The two competitions come under the directives of H.E. Sheikh Nahayan Mabarak Al Nahayan, Minister of Tolerance and Coexistence, Chairman of the Award’s Board of Trustees, aiming to help strengthen the human relationship with the date palm tree, where this reflects the unlimited support of His Excellency for the blessed tree by employing the art of photography, and Arabic poetry to develop public awareness of the importance of the date palm tree, and creating a space for the exchange of cultures from across the world, also added Dr. Abdelwahab Zaid.

    Regarding the categories and awards of the two competitions, the Award’s Secretary-General indicated that the “Date Palm International Photography” competition consists of two categories: (Date Palm Category) and (Date Palm Handicrafts Category), where the “Date Palm International Poetry” competition consists of two categories also: (El Fasih Poetry) and (Nabati Poetry), as for the winners’ awards of the two competitions, they are as follows: the First place winner in each category receives an amount of 15,000 Emirati Dirhams, the Second place winner in each category receives an amount of 10,000 Emirati Dirhams, and the Third place winner in each category receives an amount of 5,000 Emirati Dirhams, in addition to an appreciation certificate, and a trophy.  Moving on to the evaluation mechanism, an international committee of experts in photography and poetry evaluate the received participations, where the deadline for receiving photos is the 31st of December, 2023, exclusively through the dedicated website (https://www.datepalmphoto.com/), while the deadline for receiving poems is the 31st of December, 2023, exclusively through the dedicated website (https://www.datepalmpoetry.com/). The winners of the competitions will be announced during February, 2024.(END)

  • The Panasonic brand achieves impressive performance in 2022

    The Panasonic brand achieves impressive performance in 2022

    Panasonic Accelerates Growth Strategy for FY2023 in Middle East and Africa

    • The Panasonic brand achieves impressive performance in 2022, eyes further expansion as it enters new era of growth in the region.
    • Panasonic to open new state-of-the-art Regional Parts Center; Second edition of the Panasonic Influencer Affiliate Program set to launch.

    Dubai(News Desk)::Panasonic Marketing Middle East & Africa (PMMAF) has revealed that it will accelerate its growth strategy for the MEA region. Underpinned by the brand’s inspiring new global motto — Create Today. Enrich Tomorrow. — Panasonic laid out its plans on expanding its regional market share, eyeing double-digit revenue growth for 2023, as it continues to strengthen its commitment to cater to the evolving customer demands for its industry-leading products and solutions.

    The announcement was made during Panasonic’s annual regional convention held in Dubai, which also saw the global electronics giant reveal its business performance for the previous year. In FY2022, Panasonic marked tremendous growth across categories, particularly on its Health and Hygiene related consumer appliances. Among the brand’s top-performing solutions last year include: the Garment Steamer, which achieved 148% growth; the Nanoe Hair Dryer and Hair Care Products, which registered a growth rate of 147%; the Healthy Air Frying Microwave Ovens, which recorded a remarkable growth rate of 194%; and, the new Bagless Canister and World’s First Detachable eXtreme Series Tank vacuum cleaner models, with an impressive growth rate of 145%.

    Additionally, the Nanoe-X and R32 refrigerant Residential Air Conditioner range introduced last year in GCC countries, performed well particularly in the Omani market where it registered an exceptional 201% growth. Nanoe-X is Panasonic’s latest patented purification technology capable of inhibiting 99.99% of bacteria and virus. On the other hand, R32 is an eco-friendly refrigerant which is energy efficient and has lower global warming and ozone depletion potential. Moreover, a number of Panasonic’s other cutting-edge technologies gained considerable popularity in 2022, including the bacteria-eliminating Abaya Wash Washing Machines, TVs equipped with HEXA chroma drive and HDR technology, and the “NutriTa Freeze” refrigerator series, which preserves food hygienically with its quick-freezing feature.

    For 2023, Panasonic is emphasizing anew its commitment to the region with focus on key markets expansion, further investments in R&D to develop locally-fit products and solutions, as well as stepping up sustainability initiatives. Another major component of the brand’s strategic plan for this year is the launching of the second edition of the Panasonic Influencer Affiliate Program (PIAP), an online initiative in which Panasonic partners with social media influencers to promote increased engagement with its customers, while empowering more consumers to live their best.

    Mr. Hiroyuki Shibutani, Managing Director, Panasonic Marketing Middle East and Africa (PMMAF), said: “Based on recent reports from the International Monetary Fund, the global economy faces a significant slowdown in activity, nonetheless, prospects up to next year for the Middle East and Africa remain positive. This is great news and brings us further optimism to serve the regional market. We aim to align our strategies and offer cutting-edge technologies keeping the needs of our customers in mind.”Among Panasonic’s strategic mission is to cater to growing market demand for cutting-edge technologies, this in light of rapid urbanization and smart city plans happening across the MEA region. “Since its founding, Panasonic has consistently valued its commitment to innovation, quality, reliability, and efficiency. We do see a lot of opportunities as the region transforms into highly-urbanized, smart cities. We are confident that our innovations will meet the growing demand of consumers as regards their smart living aspirations. Consistent with our Brand action slogan ‘Create Today. Enrich Tomorrow.’, we will provide solutions that make life safer and healthier especially for the future generations, all while pushing forward our mission to build a greener planet for a more sustainable tomorrow,” Mr. Shibutani added.

    Raising the bar for excellent customer service
    Focused on executing its growth strategy, Panasonic continues to find ways to deliver on its promise of seamless customer experiences. The opening of the brand new PMMAF Regional Parts Center in Dubai is seen to boost the company’s mission to ensure an effective response to customer needs. This state-of-the-art facility will guarantee that there are optimal parts in storage to supply each dealership and service center, therefore reducing overall repair time for customers. Meanwhile, the conduct of the Panasonic Customer Service Strategy Conference will once again tackle the brand’s action plan and strategies for the year ahead to keep pace and engage more closely with its customers. Hosted by PMMAF’s Customer Service Division, the conference will also feature the 12th Regional Technical Olympics, a repair skill competition conducted for the service technicians representing Panasonic’s Middle East Service Partner Companies. The Technical Olympics aims to discover Super Technician winners, who will be distinguished for their outstanding display of technical expertise and proficiency in repairing Major Domestic Appliances (Washing Machine and Air Conditioner). The skill-building initiative will also honor STAR Service Competition Awardees to commend those who demonstrated outstanding performance towards achieving service excellence in the year 2022.

    Panasonic Influencer Affiliate Program (PIAP)
    Building upon its successful inaugural run, PIAP is back to boost Panasonic’s continuous effort to advance customer communication. A competition open to social media influencers based across the Middle East, PIAP aims to partner with digital content creators who can use their passion in creating content to engage, educate and empower their community about Panasonic innovations. The competition is open to health, wellness, lifestyle, beauty, food/cooking, tech or fitness social media influencers with 10,000 and above followers on Instagram and/or TikTok at the time of participation. Following a rigorous evaluation process, 25 PIAP applicants will be shortlisted, each of whom will be provided with the latest Panasonic products to review in order for them to share their experience and create posts that will help spread the word about Panasonic’s technology. From the 25 PIAP members, five influencers who have earned the highest social media engagement rate on their posts will be conferred the Panasonic Middle East & Africa ‘Influencer of the Year’ Award.

    New Products and Solutions Unveiled
    Panasonic continues to strengthen its R&D not only to enhance its competitiveness, but more importantly to develop products and solutions that meet local needs. The company plans to introduce a lineup of 92 new products to support this mission in 2023, and therefore continue to elevate the value of living/working space aligned with its core mission to contribute to the overall wellbeing of people, society, and the planet.

    Highlighting the values of its inspiring new corporate slogan ‘Create Today. Enrich Tomorrow.’; Panasonic has developed three pillars to support customer wellbeing – Outer Wellbeing, Inner Wellbeing, and Spatial Wellbeing –, resulting in products that make a significant contribution to people’s lives.

    Under the pillar of Outer Wellbeing, Panasonic offers beauty and grooming products from the Personal Care range which will be expanded this year with new category additions such as Bikini Trimmer for women and the revolutionary modular personal care system ‘Multishape’ for men. Outer Wellbeing also includes Garment Steamers, as well as the Abaya Wash washing machines – known for exceptional fabric care abilities and added benefits in terms of improving the hygiene which will enable up to 99.99% bacteria removal. Outer Wellbeing is all about innovations that ensure cleanliness and hygiene and that people’s physical appearance and health management are in the best possible condition.

    For Inner Wellbeing, main focus is promoting healthy eating lifestyle through products designed for convenient and nutritious cooking. Under Inner Wellbeing, Panasonic also offers solutions that optimises the storage and freshness of food. Included in this category are the brand’s expansive range of kitchen appliances – such as slow cooker, food processors and blenders, as well as microwave ovens, refrigerators and water dispensers. The category will expand with new model upgrades.

    Spatial Wellbeing aims to create hygienic and comfortable homes ideal for health and relaxation. Residential Air Conditioners equipped with Panasonic’s unique NanoeTM X and eco-friendly R32 refrigerant, vacuum cleaners, and TVs for immersive entertainment are among the products included under this category.

    Globally-trusted for its cutting-edge technologies and strong emphasis on Japanese quality, Panasonic continues to uphold the highest standards of safety, durability, efficiency, and effectiveness through rigorous testing and stringent quality assurance checks for its products and solutions.

    The event, attended by more than 300 business associates from over 20 countries and media, also featured a showcase of Panasonic’s expansive range of products in the AC, AV, Kitchen & Home Appliances and Health & Beauty.

  • The Exciting EVIS2023 is due to kick off on May 29-31 at ADNEC, Abu Dhabi

    The Exciting EVIS2023 is due to kick off on May 29-31 at ADNEC, Abu Dhabi

    The Exciting EVIS2023 is due to kick off on May 29-31 at ADNEC, Abu Dhabi

    AbuDhabi(News Desk):: The countdown for the Electric Vehicles Innovation Summit (EVIS2023) is already underway.Now in its second version, the MENA region’s first and largest Electric Vehicle Exhibition and Conference will take place between May 29-31, 2023, at the Abu Dhabi National Exhibition Centre (ADNEC).
    Organized by Nirvana Holding under the theme “Where EV Innovations Meet,” EVIS2023 will have a 3-day exhibition and a 2-day conference, bringing together the world’s most influential researchers, engineers, government officials, companies, and EV-related institutions to explore and discuss the latest technical, policy, and market achievements in the E-mobility scene.

    The exhibition provides a platform for the EV industry to showcase its latest solutions to an interested audience, including financiers and investors, engineers, R&D, and government officials. More than 5,000 professionals representing leading companies in the EV industry will be in Abu Dhabi with the goal of networking and sourcing the latest technologies across the 3 days of the exhibition. The exhibitors include EV-related manufacturers and distributors, fleet owners, integrated energy companies, banks, finance and investment firms, R&D companies, environmental agencies, government organizations, municipalities, public transport operators, etc.
    Commenting on the event, Mr. Alaa Al Ali, Nirvana Holding CEO, said, “The global shift towards sustainable modes of transportation has made electric vehicles (EVs) more important than ever before. According to a recent report by BloombergNEF, EV sales are expected to hit 26% of the global car market by 2030, up from 3% in 2020. Furthermore, the International Energy Agency (IEA) expects the number of electric cars on the road to increase from 11 million in 2020 to 145 million by 2030. With these figures in mind, it is no surprise that the EV industry is growing at an unprecedented pace and we are proud to play a role and be part of this sustainable transition.”
    EVIS2023’s 2-day main conference will feature a dozen panel discussions, 10 keynote presentations, speeches, and thought leadership sessions from the top industry leaders and experts from across the e-mobility value chain from all over the world. These experts include leading electric vehicle manufacturers (OEMs), charging point operations (CPOs), e-mobility service providers (MSP), dealerships, banks, government entities, investment firms, insurance companies, research institutions, think tanks, and more. The conference will feature speakers from leading organizations such as TotalEnergies, ABB, Siemens, Masdar City, Volvo, and more.
    In his comment on EVIS2023, Eng. Naser Albahri, Event Director, said, “We feel excited to see this great event prosper and attract such an immense interest just within two years. As we indulge in organizing the various aspect of EVIS2023, we feel really overwhelmed because we are ushering the new future of sustainabile transportation and doing a huge service to the environment and climate change. The number of exhibitors, delegates, participating countries, attendants, and speakers in the event stand as a solid evidence of the urgent need for e-mobility today and into the future.”
    The summit will present an excellent opportunity for manufacturers to launch their latest EV innovations. Attendees will witness several product launches from various manufacturers, who will debut their latest innovations at the exhibition.
    Additionally, the public will have an opportunity to test-drive the latest EV models themselves at the outdoor test drive. This unique feature will give the public a chance to experience the new technology first-hand and learn more about the benefits of EVs.
    Technology Park is another exciting element of EVIS2023. It is an innovation area that will display the latest technologies in e-mobility. It will showcase the EV innovations of two sectors: universities and technology incubators. Attendees will be able to witness the latest technologies from universities and technology incubators and learn how these technologies can help shape the future of the EV industry.
    The event draws growing local interest and support as it comes within the UAE’s Year of Sustainability which witnesses several initiatives and events, in addition to the fact that the UAE is getting ready to host the COP28 on Climate Change later this year.