Yango Play Introduces My Vibe: Real-Time Personalized Endless Music Stream

Dubai (News Desk) Yango Play, the first AI-powered entertainment super app that combines video
streaming, music, and mini-games, has introduced My Vibe, a unique feature within its Music section
that adapts to the users music preferences during the listening process. The new feature represents the
next evolutionary step in personalized music streaming. Users discover up to 66% of their new ’favorite
artists’ through My Vibe.
Unlike traditional playlists that offer a static list of songs, eternal My Vibe recommendation dynamically
adapts to the listeners immediate preferences and mood shifts. It harnesses an advanced
recommendation algorithm that considers over a thousand variables “both about user’s behavior and
the content” to curate tracks, artists, and genres that perfectly align with the listeners selected
preferences, mood, and historical interactions. This new feature is designed to learn from user behavior,
including track skips, dislikes and completion, to continually refine and enhance the listening experience,
while discovering new music that users like.
If a user skips several instrumental tracks, for example, My Vibe quickly learns to favor vocal tracks. It
employs deep neural models to understand the evolution of users musical interests. By analyzing
listening history, track sequences, and other factors, it can grasp the direction of a persons musical
taste development and predict their inclinations. This seamless adaptation ensures every music session
is fresh, engaging, and deeply personal.
There is a suite of AI algorithms dedicated to analyzing the music content. They study tracks from the
inside out, analyzing their spectrogram, frequency ranges, sound, beat, rhythm, vocal tone, genre, and
more. Once all that data is in place, the algorithm looks for tracks with similar parameters, suggesting
them to users based on likes, dislikes, and other factors. A group of collaborative filtration algorithms
also leverage data on the compositions users with similar preferences select. For example, a listener in a
different city discovers a soundtrack from a new TV show, and then finds and adds one of the tracks to
Yango Play. My Vibe can pick up on that addition and suggest it to listeners who share a similar music
preference.
Roman Shimansky, MENA Region Business Director at Yango Play, shares, “We often enjoy listening to
familiar music, but it can sometimes become monotonous, even if we really like it. It lacks the thrill of
discovering something new and exciting. My Vibe excels at sparking a range of emotions, providing that
delightful surprise when you encounter a track for the first time and instantly know you’ll love it. With
My Vibe, there’s no need to toggle between your favorite tunes and new tracks or waste time choosing
playlists. Everything you need is accessible with just one touch.”

Yango Play also offers a diverse array of curated playlists to suit every occasion and mood. From New
and Hot with the latest Arabic and Khaleeji hits to specialized selections like Yoga Flow and 80’s Rewind, the expertly curated playlists ensure theres always something new and exciting to discover,catering to all musical tastes and activities. Listeners will also discover rising local Arabic talents across genres.
For additional insights into the sophisticated mechanics of My Vibe and to experience this personalized
music revolution, subscribe to Yango Play today. Upon joining, every user receives a 30-day free
subscription, followed by a paid plan that allows 4 profiles to be added (29.99 AED for multiple devices
per month in the United Arab Emirates).