• The launch event for the award-winning Daleel Financing Platform took place at Visa’s Regional Market Support Centre for Central and Eastern Europe, Middle East and Africa, located in Dubai.

Dubai(News Desk):: Daleel, the Middle East’s leading personal finance company, has announced the launch of its operations in the UAE. Founded in Bahrain, Daleel has achieved notable success in the local fintech market, It has been bridging the gap between consumers and financial institutions through its innovative platform. This strategic expansion comes with new developments aimed at helping consumers in the UAE simplify their financial decisions. Daleel targets a huge personal finance market in the region, estimated at $44.4 billion.

The official launch event was held at Visa’s Central and Eastern Europe, Middle East and Africa Regional Market Support Centre in Dubai. The company won first place and $40,000 in funding during the Visa Everywhere Initiative 2023 Finals in Saudi Arabia.

The event was strongly supported by prominent investors including Flat6Labs and Salika Investments, with the company’s founders, PK Shrivastava, Co-Founder and CEO, alongside Raza Shah, COO, and Hilal Lootah, Co-Founder and Co-CEO of Loon Technologies, in attendance. Chris Michael, Co-Founder and Co-CEO of Ozone API, Arran Summerhill, COO and Co-Founder of HOLO, and James Ashton-Smith, Head of Digital Partnerships and Ventures for Visa CEMEA. The event brought together a number of prominent figures from various sectors, including banks, venture capital firms, and fintech, which enhanced the importance of the discussions and opened new avenues for collaboration and innovation.

Commenting on the launch, PK Shrivastava, Co-Founder and CEO of Daleel, said: “Our launch in the UAE is a milestone moment for the company and we are delighted to achieve this milestone alongside Visa, who have supported us from the beginning. There is a real demand in the region for financial services. Dedicated, we believe this is the right time to expand our platform to provide the best financial solutions to customers. We look forward to contributing to the realization of the “We the Emirates 2031” vision and the UAE’s digital economy strategy, and enhancing financial cooperation, innovation and financial inclusion in the country’s economy.”

Salima Gotefa, Vice President and General Manager, Visa UAE, said: “We welcome Daleel to the UAE and are delighted that a company we supported in its early stages is expanding to become a regional player in the fintech space. Technology that makes people’s lives easier and enhances trust and transparency In the financial field, it is of utmost importance. We look forward to collaborating with Daleel to increase financial awareness and enhance personalization.”

Daleel’s team includes open finance experts, financial professionals, and technical developers. With this deep knowledge and proven regional implementation, Daleel has developed its custom financial platform to be a convenient way to connect individual customers with trusted financial institutions and products. For financial institutions, Daleel provides a more Cost-effective customer acquisition and development of personalized products based on real data. The company plans to obtain an open finance license in 2025 to enhance integration.Guide’s innovative, data-driven technology analyzes thousands of available offers such as credit cards, mortgages, savings accounts and more. It delivers personalized, actionable insights in seconds, enabling a transparent, unique system that creates better financial outcomes and faster decisions in minutes instead of days or weeks.

For more information, please visit the online directory website www.getdaleel.com and download the “Get Daleel” application via Google Play and App Store.