Tadweer Group to Lead the Way in Sustainable Best Practices as Strategic Partner of the cultural staple Liwa International Festival – Moreeb Dune

Abu Dhabi(News Desk):: Under the esteemed patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan, the Ruler’s Representative in the Al Dhafra Region, Tadweer Group has announced its role as Strategic Partner in the highly anticipated Liwa International Festival at Moreeb Dune. The festival will run from 13th December 2024 to 4th January 2025, open daily from 12:00 PM to 10:00 PM,offering 23 days of culture, adventure, motorsports, music, and family fun amidst the golden dunes of the Al Dhafra region. The event will also take place at Moreeb Dune as the UAE’s tallest dune soaring 300 meters high.
As a proud sponsor and leading partner of this prestigious event, Tadweer Group will showcase its
unwavering commitment to sustainability. Our presence at the festival will include a sustainability zone
and an exclusive Majlis tent located at Camp Plot A3, serving as hubs for meaningful interaction,
education, and engagement with both festivalgoers and VIP guests. The event promises to be a
celebration of culture, innovation, and sustainable practices.
Ali Al Dhaheri, Managing Director and CEO, Tadweer Group, commented, “This festival is more than just
a celebration of culture—it’s a call to action for a sustainable future. Tadweer Group is a catalyst for
championing the 3 Rs – Reduce, Reuse, and Recycle, inspiring the community to rethink how they view
waste. Together, we can unlock the true value of our everyday materials, transforming them into
opportunities for innovation and environmental stewardship. And by fostering a deeper understanding
of how waste can be transformed into valuable resources, we can empower individuals to take more
responsible actions, contributing to a circular economy where waste is repurposed, not discarded. Our
mission is to spark a collective shift towards conscious consumption, where each individual feels
empowered to take responsibility and contribute to a greener, more sustainable world for generations
to come.”
At the heart of its participation, Tadweer Group will highlight its projects and strategic partnerships that
are driving sustainability forward. This includes its 50% acquisition of Enviroserve, an industry leader in
e-waste management, alongside Dubal Holding, and the operation of its solar-powered Construction
and Demolition plant in Al Dhafra. These projects exemplify the organisation’s dedication to pioneering
sustainable solutions and unlocking the immense value often hidden in what is considered waste.
Through these initiatives, the organisation aims to promote the core principles of the 3 Rs – Reduce,
Reuse, and Recycle – and encourage the community to become more mindful of their waste.
Our Community Engagement team has designed a diverse range of activities to engage visitors of all
ages. Children will enjoy hands-on, creative experiences such as interactive colouring and educational
puzzles, while adults can participate in insightful Q&A sessions that spark meaningful discussions about sustainability. In our exclusive VIP Majlis, we will provide a platform for networking, where key
representatives from partner entities can exchange ideas and foster collaborative efforts to drive a
sustainable future.
Additionally, our Community Engagement team will lead educational initiatives, raising awareness about
the importance of environmental stewardship and the urgent need for sustainable practices in everydaylife. Through these initiatives, we aim to empower visitors with knowledge and inspire them to join us in safeguarding the planet for future generations.

For more information about the Community Engagement team, or to volunteer for future opportunities,
please visit Tadweer.ae. (-ends-)