Shaffra Launches Groundbreaking ‘AI Trainer’ for Custom Virtual Workforce

Shaffra Launches Groundbreaking ‘AI Trainer’ for Custom Virtual Workforce

AI Trainer is a cutting-edge tool that empowers businesses to create and manage AI avatars capable of performing tasks traditionally handled by humans. These AI avatars are fully customisable, allowing companies to tailor them to reflect their unique culture, policies, and needs.

Dubai(News Desk):: Shaffra, a deep tech company in the Middle East pioneering state-of-the-art AI workforces and metaverse workplace solutions, announces the launch of its AI Trainer. Shaffra’s
proprietary Large Action Models (LAM) technology powers artificial intelligence (AI) avatars designed to
perform a variety of tasks efficiently, ensuring precision and productivity without human intervention.
With the AI Trainer, companies can personalise their AI avatars to communicate using language and
expressions that reflect their culture and are tailored to their specific needs and objectives.
As AI continues to drive economic growth, projected to contribute $320 billion to the regions economy,
Shaffras AI Trainer is a valuable addition to its portfolio of AI solutions. It enables the creation of AI
personas that can act as customer service agents, HR assistants, or data analysts. These AI characters
can be equipped with detailed knowledge bases and programmed to handle tasks like recruiting,
customer queries, or data interpretation with remarkable accuracy. They can also be given specific
personality traits that shift their response and dialogue style.
Governments across the Gulf Cooperation Council (GCC) region are significantly investing in AI,
recognising its transformative potential across various sectors. The UAEs National Artificial Intelligence
Strategy 2031 aims to integrate AI into critical areas such as transportation and health. Saudi Arabias
National Strategy for Data and AI targets training 20,000 specialists and attracting $20 billion in
investments to support its Vision 2030 goals. Oman has committed $39 million for AI projects by 2025 to
drive innovation and economic growth. These initiatives highlight the GCCs commitment to leveraging
AI for economic diversification, enhanced public services, and global competitiveness.
Marc Wehbi, co-founder and Chief Technology Officer (CTO) of Shaffra, stated, “The Gulf region is
experiencing a significant shift towards an AI-powered workforce. At Shaffra, we believe that AI is a
catalyst for progress, empowering enterprises to elevate their performance and stay ahead in an
increasingly competitive environment. A significant 64% of businesses believe that AI will help increase
their overall productivity. The AI Trainer is a strategic response to evolving market conditions and
customer demands, taking business efficiency to the next level and fostering a fully innovative AI
workforce. We have curated a strong team of the best tech talents across the globe to develop cutting-
edge technologies, here in the Middle East, that can be exported globally. We must embrace AI as an
integral part of society to stay ahead in the digital era.”
The AI Trainer is versatile and effective across various sectors, offering tailored AI workflows and
characters specifically designed to fulfil tasks that typically require human capital within an organisation.
In human resources, it can automate recruiting, onboarding, and psychometric testing, reducing administrative overhead. In sales and marketing, it automates lead generation and follow-ups, allowing
sales teams to focus on strategic engagements. In healthcare, it manages patient appointments and
provides routine health information, improving patient care and reducing staff workload.
Additionally, the banking and finance sectors can streamline financial transactions and reporting
through AI Trainer, while customer service can improve responsiveness and efficiency. In education, the
AI Trainer can support personalised learning experiences and content management, showcasing its
broad applicability and potential to revolutionise traditional workflows.
Backed by Saudi Telecom Company (STC), Flat6Labs and other prominent local, regional and global
investors, Shaffra has seven patent registrations currently in progress. The introduction of the AI Trainer
has already sparked interest among Shaffra’s users and industry leaders. For additional information
about the new feature and its capabilities, visit https://shaffra.com/.

-END-