Zaphira Nature to Showcase Curly HairExpertise andLaunchExclusive Salon Offers at Professional Beauty GCC 2024.
Dubai(News Desk)::Zaphira Nature, a pioneering new brand dedicated totextured hair care,is proud to announce its participation as an exhibitor and sponsor at the upcoming Professional Beauty GCC 2025. The brand willalsosponsoritsprestigious “Hairand Beauty Salon of the Year” award and introduce exclusive offers tailored for salonprofessionals, highlighting its commitment to supporting the region’shair careindustry.In addition to exhibiting its signature Souffle Méditerranéencollection, Zaphira Nature isunveiling an exclusiveSalon Start-Up Packdesigned to make it easier for salonsin theUAEto introduce Zaphira’s premium curly hair care products to their clients. The packincludes a range ofitsessential products and co-branded marketing materials to supportsalon branding and client engagement.
Curly Hair Styling Masterclass
Zaphira Nature’s founder,Hanane Bouchouicha, a passionate advocate for natural curls anda trailblazer in the textured hair care space, will host a masterclass on curly hair styling atProfessional Beauty GCC. This session aims to provide salon professionals with experttechniques, insights, and practical tips for enhancing curly hair care services.“We are excited to be part of Professional Beauty GCC as an exhibitor, sponsor, andeducator,” said Hanane. “The introduction of our Salon Start-Up Pack and refill discounts is areflection of our commitment to supporting salons with not just exceptional products, but alsothe tools to deliver a premium client experience. We want to empower salons to offer thebest care for textured hair while boosting their business potential.”
Empowering Salons.
Zaphira Nature’s Souffle Méditerranéen collection is inspired by the natural richness of theMediterranean and designed to meet the specific needs of textured hair in the region’schallenging climate. Formulated with clean, vegan, and cruelty-free ingredients, the collection offers deep hydration, protection from environmental stressors, and long-lastinghair resilience.The introduction of theSalon Start-Up Packreflects Zaphira Nature’s strategy to empowerprofessional salons with ready-to-use product kits, branding support, and training resources.Salons can access tools that enable them to better engage with clients and boost their retailand service offerings. Therefill discount initiativeensures affordability and consistentaccess to top-tier curly hair care products, supporting sustainable growth for salonbusinesses.
A Commitment to Excellence
By sponsoring the “Hair and Beauty Salon of the Year” award, Zaphira Nature continues tocelebrate and uplift excellence in the beauty industry.The award recognises the region’stop-performing salons, and Zaphira Nature is proud to champion the role of salons as keyadvocates for natural, textured hair care.Professional Beauty GCC is one of the most significant trade shows for the beauty, hair,andwellness sectors in the region, attracting salon owners, beauty brands, and industryprofessionals from across the GCC. Visitors are invited to explore the Zaphira Naturestand A25to experience the Souffle Méditerranéen range, learn more about theSalon Start-UpPack, and secure discounted refill opportunities for their salons. Attendees will also have the opportunity to meet and engage with Zaphira Nature’s founder, Hanane Bouchouicha, andtake part in the exclusive masterclass on curly hair styling.(Ends)