To build a healthier and more connected community during Ramadan Blessed

“Daman” launches the 3rd season of the #Ramadan_with_Daman challenge

• Encourages individuals to walk and eat a healthy breakfast together to promote health, family and community ties, coinciding with the declaration of 2025 as the “Year of the Community” in the country.

Abu Dhabi(News Desk):: The National Health Insurance Company – Daman, part of Pure Health Group, the largest healthcare group in the Middle East, has announced the return of the #RamadanWithDaman Challenge for its third season, which aims to motivate individuals to adopt a healthier and more active lifestyle during the holy month of Ramadan, by encouraging them to join the four-week challenge , starting from the first day of the holy month of Ramadan, and continuing until its end , with the aim of enhancing their physical activity levels, giving them the opportunity to win valuable prizes.

This year’s challenge seeks to encourage community members to walk more and enjoy healthy Iftar meals together to build a healthier and more connected community, in line with the UAE’s declaration of 2025 as the “Year of Community” to strengthen family and community ties. Individuals can register for the challenge through the “Pura” app . (Pura) , the AI-powered health app from PureHealth , will track their steps throughout the challenge. To stand a chance to win prizes, participants must share photos or videos of their daily steps with family or friends, along with a screenshot of their step count from the PureHealth app. (Pura) and using the campaign hashtag in their social media posts, which will help them enhance physical activity levels, healthy habits and community cohesion among individuals.

In this regard, Khalid Ateeq Al Dhaheri, CEO of the National Health Insurance Company – Daman, said: “We are pleased to launch the third season of the #RamadanWithDaman Challenge, which aims to motivate the community to adopt a healthy and purposeful lifestyle. This challenge calls on everyone to celebrate the values ​​of the holy month, make positive changes in their lifestyle and strengthen their relationships with others.”He added: “At Daman, we are committed to contributing to building healthier communities across the UAE. This initiative underscores our serious efforts to promote fitness, encourage a healthy lifestyle and support disease prevention efforts during this holy month.”

Since its inception in 2022, the #RamadanWithDaman Challenge has been an integral part of Daman’s commitment to corporate social responsibility and its mission to build healthier communities. The initiative is part of Daman’s broader CSR efforts, which have previously included initiatives such as the Daman Heroes programme and the #DamanChallenge, which encourage healthy lifestyles and build more active communities. Over the past two years, Daman has launched more than 300 quality of life initiatives that have contributed to improving the health of community members.